Reuters: Lifestyle: Exclusive: Disney to stop some junk-food ads on kids' TV, websites: sources

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Exclusive: Disney to stop some junk-food ads on kids' TV, websites: sources Jun 5th 2012, 01:52 Tweet Share this Email Print Related News New York mayor seeks ban on sale of big sugary drinks Thu, May 31 2012 Dish, TV networks take fight over ad zapper to judges Thu, May 24 2012 Anti-obesity proposal fails again at McDonald's Thu, May 24 2012 "Pre-diabetes," diabetes rising among U.S. teens Mon, May 21 2012 California teens eat fewer calories in school Fri, May 18 2012 Analysis & Opinion Obesity in America A new challenge for Zuckerberg Related Topics Entertainment » Fashion » Television » Lifestyle » Media » A portion of the signage at the main gate of The Walt Disney Co. is pictured in Burbank, California May 7, 2012. Credit: Reuters/Fred Prouser By Lisa Richwine and Ronald Grover LOS ANGELES | Mon Jun 4, 2012 9:52pm EDT LOS ANGELES (Reuters) - Walt Disney Co, owner of the ABC broadcast network and a suite of cable channels, will stop accepting some junk-food ads on TV programs, radio shows and websites aimed at children, according to sources with knowledge of the plan. Disney Chief Executive Bob Iger and first lady Michelle Obama plan to make an announcement on Tuesday in Washington, the sources said. The United States faces an obesity epidemic. Nearly one-third of U.S. children are overweight or obese, and a 2006 Institute of Medicine report said junk food marketing contributed to childhood obesity. The Disney move follows New York Mayor Michael Bloomberg's announcement last week of a plan to ban sugary drinks larger than 16 ounces (about half a liter) in most restaurants, theaters, delis and vending carts throughout the city. The ban, also aimed at fighting obesity, would affect drinks equivalent to what McDonald's Corp calls small and has incensed food and beverage makers, many of which have agreed to voluntary nutritional measures. Disney plans to cut advertising during children's programming on its networks such as ABC and Disney XD or its kid-focused websites for foods that fail to meet minimum nutrition requirements, the sources said. A Disney spokeswoman declined to comment on Tuesday's announcement. The media and entertainment conglomerate introduced voluntary guidelines in 2006 that prohibited licensing of Mickey Mouse and other Disney characters for foods that fail to meet minimum nutrition the requirements. The guidelines set limits on the amount of calories, fat and added sugar for main and side dishes and snacks. Last year, top U.S. food and drink makers including Kraft Foods, Coca-Cola and Kellogg Co agreed to voluntary nutrition criteria for products advertised to children. (Reporting By Lisa Richwine; Editing by Michael Perry) Related Quotes and News Company Price Related News Tweet this Link this Share this Digg this Email Reprints We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/ Comments (0) Be the first to comment on reuters.com. Add yours using the box above.

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